The Linguistic Landscape and Prospects of a Seaside Destination in the East of Thailand

This study maps the linguistic landscape of main 3-kilometer road to Bang Saen Beach in East Thailand using images roadside signs from Google Street View. In total, 7710 textual were taken over 7 years: 2012, 2016, 2017, 2018, 2019, 2020, and 2021. Most monolingual (5119=66.39%), Thai was dominant (3982=77.79%). The Thai-English combination mostly found bilingual (2476=97.74%). 2941 examples transliteration foreign languages found, English highest (2857=97.15%). Findings on use different indicated increasing diversity prospects research site. Notably, most used language.